Ji9saw Design PowerPoint Infographic

Infographic Design Concept: How to design a better timeline


This is a concept infographic tracing the history of Singapore's Urban Renewal Authority starting from 1958. This timeline can be sized to 15 meters long to cover a wall in a hallway.

Ideas are the beginning points of all fortunes. – Napoleon Hill

What are Infographic Timelines

A timeline is a graphical representation of a period of time which marks important events. It illustrates how one event leads to another, and this in turn helps viewers understand chronological stories quickly. It is an excellent format to present historical accounts of war records, ancient civilizations, royal families, biographies and so forth.

Remaking a Timeline from the Urban Redevelopment Authority (URA)

This is a timeline account of Singapore’s urban planning history starting from 1822. Point noted that the original timeline is not particularly ugly, but it has the typical problems of graphical timelines:

  • Weak cause and effect narrative
    Timeline designers tend to state an event but do not bother to explain the effect or significance of an event. This can create a bad timeline that looks like a series of random events cobbled together with no overall storyline.
  • Example of weak timeline narrative
    To illustrate the above, this timeline starts in 1822 with the event narrative “Development of Singapore’s first town plan under the British”. The next event abruptly jumps to 1958 that says “Development of Singapore’s first Statutory Master Plan.” without providing any context to this passing of 137 years.
  • A better narrative
    We can improve the timeline by writing the 1822 event as “Development of Singapore’s first town plan under the British. For the next 137 years, nothing further was done“. This allows the reader to better understand the significance of the 1958 event.
  • Does not show the passing of time well
    Timeline show passing of time by using numbers on a line. It can look sterile. This timeline spans about 200 hundred years. It’s a long time and to the casual viewer, it is difficult to imagine the significance of this long span of history.

How to Design Better Infographic Timelines

  • Tell a good story
    Take the effort to “explain” an event instead of just “stating” an event. The difference between the two can be just adding a few more words to explain the significance of an event.
  • Show cause and effect in a timeline
    The best timelines tell an epic cause and effect story. Improve each event’s narrative by writing it as a “cause” to the next event. You are guiding the reader along the timeline by writing a clear sequence of cause and effect events.
  • Bring the viewer into the time period
    In a typical timeline, we often see a chain of events placed on a sterile background. You could use historical pictures as a backdrop to the relevant time of an event to bring a viewer into the time period make it more experiential.
  • Make the viewer feel the passing of time
    If it is possible, use animation to move the timeline, or even better, expand the timeline and install it along a walkway!

About Ji9saw Design

Ji9saw Design is a digital creative agency in Singapore. We design and develop compelling infographics to engage your audience. We also teach an infographics design masterclass.

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Hello I'm Derek Leong

Hello I'm Derek Leong

I create websites, PowerPoint presentations and ebooks. I love vintage art, graphic design, cats and have an unhealthy fascination with occult topics. My skills include WordPress, Elementor, Javascript, Blender & VBA programming.

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