PowerPoint Design Case Study: Interparfums

We helped a French-based fine fragrance company to showcase their thought leadership in perfume retail for a high profile convention in Rome.

Client Profile

Interparfums, is a French-based company engaged in the design, manufacturing and marketing of fine fragrances for many brands. They include Burberry, Boucheron, Burberry Beauty, Jimmy Choo, Lanvin and Montblanc among many others.

The PowerPoint Design Challenge

Interparfums had a speaking slot in a high profile international trade fair, the Roma International Estetica. Roma International Estetica, where the leaders of the beauty industry gather, is dedicated to aesthetics and wellness. The client wished to present an engaging and memorable PowerPoint presentation to the high profile participants. Their intention was to showcase their thought leadership on how to engage Chinese Millennials in this age of declining retail in the western hemisphere.

The team had a speaking time of 30 minutes and were facing an audience of 200 in a fairly noisy trade show environment.

The Solution

We identified the key challenges of this project was to sustain the attention and interest of a large generic audience. For the opening sequence, we created a hard-hitting music video sequence chronicling the history of retail and the client’s compelling vision (click on the video below to see it).

We positioned the branding of the client as a fine perfumer by using blooming flowers.

We clearly understood the client’s narrative to present a retail and marketing model that was targeted to digital-savvy Chinese Millennials. We integrated this business narrative into every aspect of the PowerPoint design by depicting the look and feel of “social media platforms” in the PowerPoint presentation deck.

Conclusion

In this PowerPoint design project, we combined strategic thinking skills, strong copywriting and stunning visuals to craft a captivating presentation for Interparfums to to tell their story and inspire people to act.

We helped C-suite executives of Interparfums to craft, design and deliver vibrant PowerPoint presentations for a big event.

About

Ji9saw Design is a digital creative agency. We help you to design and develop PowerPoint presentations, corporate print materials, websites and web applications.

Hi! I'm Jacqueline

Hi! I'm Jacqueline

Jacqueline is an engaging, sought-after public speaker and instructor for Microsoft Office. She also has an extravagant fascination for food, k-drama, crystals and gems.
ji9saw digital creative agency singapore